YO! SUSHI
We collaborated with YO! Sushi to support the the launch of their new Konbini menu with a paid influencer campaign.
Working with top Tokyo based TikToker @whatthepato to introduce the Japanese convenience store inspired dishes and offer authentic context to the UK audience. Creating video content in her local Japanese 7/11 store to spearhead and launch the campaign. Followed by a strategic UK wide paid campaign with 10 content creators across 6 cities.
Bringing the menu to life with creative and engaging video content. And reaching millions of potential customers.
THE SOCIAL HUB
We had the pleasure of collaborating with The Social Hub on their first UK community activation in anticipation of their Glasgow opening in early 2024.
We had so much fun doing what we do best - connecting people! Helping The Social Hub team begin to create their community in our brilliant city. And of course, it wouldn't be Glasgow without a celebration!
We introduced The Social Hub to the taste and change makers of the city at a beautiful dinner hosted in one of our favourite restaurants Five March. Where we gave guests an exclusive sneak peek at the impressive their newest opening.
It was a really inspiring evening with great people, delicious food and brilliant conversation!
LITTLE LIES
When client Little Lies woke up to find that TAYLOR SWIFT had been photographed wearing one of their dresses, you better believe that we jumped on the chance to help them maximise this absolutely wild opportunity!
Over a wild 24 hour period we collaborated with the Little Lies team and created a PR machine! With masses of global press coverage spanning across digital, print (including 5 front pages), tv, radio and social reaching an audience of over 590 MILLION! From the Daily Mail and Cosmopolitan to US Vogue and People Magazine, everyone was talking about it!
Not only did this create incredible brand buzz for Little Lies, but it more importantly resulted in record breaking website traffic and sales for the Perthshire based brand. The Swift Effect is truly undeniable.
STERLING HOME
Following on from the success of a relaunch campaign for Sterling Home Aberdeen in summer 2022, we were then appointed by to manage PR for the full brand.
We kicked off the contract by producing a programme of 9 sell-out consumer events in Sterling Home's beautifully reimagined stores. Partnering with some of Scotland’s most popular lifestyle brands and placing the new look Sterling Home in front of fresh audiences and potential customers.
The events programme generated a media and influencer coverage reach of over 40 million in just 3 months. And also helped to grow the brand’s instagram following by over 12%.
