Our 2024 Highlights: What a Year!
As 2024 draws to a close, we’re feeling all the feels looking back on what’s been an incredible year for SALAD. From new faces to big wins, here are some of our favourite moments that made this year unforgettable:
New Digs at The Social Hub
We’ve officially moved into our gorgeous new office at The Social Hub, and we couldn’t be happier! It’s the perfect space to spark creativity, collaboration, and big ideas for the future.
Growing A Dream Team
This year, Becky and Esther joined forces as business partners, combining their superpowers to take SALAD to new heights. And let’s not forget Abigail - who started as our first-ever intern and is now a permanent member of the team as our Communications Assistant! We’re laying strong foundations to grow even more in 2025.
A New Era for Little Lies and Taylor Swift
When Taylor Swift was spotted wearing a dress from Little Lies, we kicked into action. Cue a PR blitz that garnered global press coverage (Hello!, US Vogue and Cosmopolitan to name just a few!) reaching an audience of over 1 BILLION. Website traffic and sales for the Perthshire brand skyrocketed, proving once again that the Swift Effect is very real.
YO! We Did That!
From influencer collaborations to viral campaigns, we’ve had an amazing time working with YO! Sushi throughout the year. One standout was our work with @ChloesDealClub as part of their broader influencer strategy. Chloe’s engaging content for the Bottomless Belt promotion hit 2 million views (and counting!) and over 70k engagements, not to mention a big boost in bookings across the UK. It’s been fantastic to see how consistent, creative influencer engagement has delivered real results for YO!.
El Perro Negro’s Sizzling Successes
El Perro Negro has been busy this year with some mouthwatering achievements. Including being invited to participate in the National Burger Awards ‘Champion of Champions’ to celebrate the awards’ 10th anniversary along with 30 other past winners from the last 10 years. Founder, Nick Watkins fought it out cooking live for the judges and was crowned runner up. Making their Top Dog officially one of the TOP 3 burgers in the UK of the last 10 years!!
Maia Magic!
It’s been a privilege to partner with Maia, a new luxury fashion brand blending UK design with artisanal craftsmanship. From a refreshed brand identity to a stunning new website, we’ve loved helping Maia elevate their vision.
Looking Ahead to 2025
As we wrap up 2024, it makes us so excited for what’s to come next year. With our incredible team, amazing clients, and big plans in the works, we can’t wait to see what the new year brings. Bring it on, 2025!
