Don’t Hire a PR Agency Until You Read This

Thinking of hiring a PR agency? Our Director, Esther Lister shares her expert tips to get optimum results from your chosen agency.

Patience is Key:
PR takes time! Strategy-building, content reviews, and outreach won’t happen overnight. Want quality results? They may take months to shine.

Timing Matters:
Is your brand ready? Ensure you have high quality assets, a clear message, and the budget to support your goals.

Set Clear Goals:
What’s your vision for PR? Whether it’s brand awareness, media coverage, sales or website traffic - you need to define success upfront.

Collaboration is Crucial:
PR works best when it’s a partnership. Be ready to share insights, updates, and access to key people in your business.

Trust the Experts:
You hired a PR team for their expertise. Trust their strategy and creative instincts, even if it feels outside your comfort zone.

Storytelling is Everything:
Great PR is about compelling stories. Ensure your brand has a narrative worth sharing.

Budget Realities:
PR isn’t free marketing. Factor in not only agency costs, but potential expenses like photography, samples, gifting and paid media opportunities.

Be Open to Feedback:
Your PR team may suggest changes to your branding, messaging, or strategy. Be open - it’s all about positioning you for success.

Be Responsive:
Opportunities often come with tight deadlines. Delays on approvals or feedback can mean missed chances. Communication is key.

Connect with Esther and SALAD over on Linkedin for more top tips. And drop Esther an email if you’re interested in hearing more about our PR services: esther@salad.social.